What is Boonty?
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Boonty is an app installed on payment terminals that connects payment and loyalty. When a customer pays, their payment method becomes their loyalty card: they are recognised automatically, their points are credited and their rewards appear on the terminal, with no app to download and no card to show.
How does a payment card become a loyalty card?
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At checkout, the Boonty app links the customer's card to an anonymous technical identifier. That identifier is recognised at every later visit and attached to the customer's loyalty account in the merchant's program.
Does Boonty work with my loyalty program or CRM?
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Yes. Boonty is designed to work with any loyalty solution: it sends visits and purchases to your existing program or CRM, such as the Hey Pongo CRM at Maison Bécam bakeries. If no connector exists yet, the Boonty team builds a custom integration.
Which payment terminals does Boonty run on?
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Boonty aims to be available on every brand of payment terminal. The app is installed on the merchant's terminal. Contact us to check compatibility with your model.
Can I display ads on the payment terminal?
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Yes. Boonty shows configurable ad placements during payment, while the customer is looking at the screen: your partners, your events or your loyalty program. The merchant chooses what is displayed.
Can customers redeem their points at checkout?
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Yes. With Boonty's earn & burn, customers earn points and redeem them directly on the payment terminal, with no app and no card. Their rewards appear after every transaction.
Does Boonty collect personal data?
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No. Boonty only uses an anonymous technical identifier linked to the payment method. Customers are never asked for a name, email or phone number, in line with the GDPR. Merchants still get visit data: visits, frequency and repeat purchases.
Which businesses is Boonty for?
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Boonty is built for local shops, franchise networks, restaurants, cafés, bakeries, bars, fashion and beauty stores, and events: any business that takes payments on a terminal and wants frictionless loyalty at checkout. A white-label version is available.
How is Boonty different from a traditional loyalty program?
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A traditional program asks customers for a card, an app or a form, and most of them never join. With Boonty, 100% of customers paying by card are enrolled automatically, with nothing to type at checkout, and the merchant keeps their existing program.